What is the Whole Prey Formula?

Raw Dawg uses a 75 / 10 / 10 / 5 model: muscle, bone, organ, and Instinct Boost. The standard is whole prey: animal-first food built around the bowl.

Plan on a 10-day transition. Feed about 25% Raw Dawg on days 1-3, 50% on days 4-7, and 75% on days 8-10 before moving to a full Raw Dawg bowl. If your dog needs more time, stay at the current step a little longer.

How should I handle raw food?

Handle it like raw meat. Keep frozen, thaw in the refrigerator, wash hands and surfaces, and do not cook.

What if my dog has a medical condition?

Talk to your veterinarian before changing diets. Raw Dawg is food, not medical advice, diagnosis, or treatment.

Whole Prey Formula

Real Meat for
Real Dawgs.

Whole-prey inspired raw meals built around the parts that make sense: muscle, edible bone, and organ. No synthetic fillers, no grain-heavy fluff. Just real food shipped frozen to your door.

Shop Raw Blends

USDA-inspected facility US-sourced proteins Ships frozen Made in the USA No grains No seed oils No synthetic fillers Built from the animal out Feed Instinct. Not Industry. USDA-inspected facility US-sourced proteins Ships frozen Made in the USA No grains No seed oils No synthetic fillers Built from the animal out Feed Instinct. Not Industry. USDA-inspected facility US-sourced proteins Ships frozen Made in the USA No grains No seed oils No synthetic fillers Built from the animal out Feed Instinct. Not Industry. USDA-inspected facility US-sourced proteins Ships frozen Made in the USA No grains No seed oils No synthetic fillers Built from the animal out Feed Instinct. Not Industry.

Real Raw. From About $1.80 a Meal.

3 blends. 4 options. Zero food-aisle nonsense.

Pick beef, pasture-raised turkey, turkey + salmon, or a mixed box. No grainy plot twists. No seed-oil side hustle. Just muscle, edible bone, organ, and Instinct Boost. Starting estimate: a 15 lb dog, two meals daily, Instinct Blend, and 20% Subscribe & Save.

Real Bowls, Real Dogs

The proof is in the bowl.

★★★★★

Harlow went from picking around her bowl to showing up for meals. The routine feels cleaner, simpler, and easier to trust.

Simone & Harlow

Los Angeles, CA

★★★★★

Mia started with Raw Dawg as a topper. Now dinner has become the part of the day she is ready for before the bowl hits the floor.

Marlene & Mia

Denver, CO

★★★★★

Bunga's bowl finally felt like real food instead of another shortcut. The freezer routine clicked faster than I expected.

Marin & Bunga

Los Angeles, CA

★★★★★

Moose knows the sound of the freezer drawer now. Raw Dawg made rotation feel doable instead of like a full-time project.

Kiana & Moose

Los Angeles, CA

More Energy

Steady bowl, steady routine. Animal-first protein keeps the meal focused for the sprint, the sniff, and the long nap after.

Healthy Skin & Coat

Gloss starts in the bowl. Fatty cuts and animal oils help support skin and coat without leaning on filler-heavy recipes.

Less Poop

Cleaner in, less out. More usable food can mean smaller cleanups and a bowl routine that feels easier to live with.

USDA facility Made in an inspected facility.

HACCP plan Food-safety plan.

US proteins Inspected suppliers.

Ships frozen Packed cold.

The Raw Dawg Standard

Pick a Blend, Know the Bowl

Three things to understand before the first order: what is in the blend, what is left out, and how the frozen routine works.

The bowl should make sense before it ever hits the freezer: muscle meat, edible bone, organ, and Instinct Boost in a 75 / 10 / 10 / 5 model.

Animal-first formula

75 / 10 / 10 / 5

"No filler stack" means no grains, seed oils, or synthetic filler pile-on. Choose the protein your dog does best with and build from there.

No filler stack

Beef, turkey, turkey + salmon, or mixed

Pick your box, keep it frozen, thaw in the fridge, portion, and handle it like raw meat. The first bowl should feel simple.

Frozen-to-bowl routine

Pick. Thaw. Feed.

Our Inspiration

Meet B.J. The dog that changed everything.

When Bojangles got sick, the bowl became the turning point.

Raw Dawg did not begin as a business. It began when Bojangles got sick and the standard path of vet visits, prescription food, and medications still was not getting him back to himself.

So we slowed down and looked at what was actually in the bowl: food built for convenience, storage, and margins — not for canine biology.

We stripped it back to whole-animal food his body recognized, and the response was impossible to ignore. Raw Dawg was born from that moment — for Bo, and for every dog who deserves the same chance.

Shop BJ's Favs

Raw Dawg vs. the food aisle.

The food aisle was built to sit, stack, and sell. Raw Dawg was built to feed the dog.

	Dry kibble	Gently cooked	Raw Dawg
Processing	Extruded and cooked	Cooked	Raw and frozen
Animal structure	Often meal and starch led	Usually muscle-meat led	Muscle, bone, organ, tripe or fish
Fillers	Often grains or starches	Often binders or starches	No grains. No seed oils. No synthetic fillers.
Formula lens	Shelf life first	Recipe and convenience	Whole Prey Formula
Workload	Scoop and store	Refrigerate and portion	Thaw, portion, handle like raw meat

Raw feeding without the guesswork.

Pick your blend, thaw what you need, and serve a bowl built around muscle, bone, organ, and Instinct Boost.

Pick Choose the box that fits yo...

Thaw Keep frozen, then thaw in t...

Feed Portion, serve, and handle ...

Questions before the first bowl.

Raw feeding should feel clear, not chaotic.

Start with Mixed if you want to test proteins, Turkey if you want a lighter first raw blend, Beef if your dog already does well on red meat, or Turkey + Salmon for rotation. Choose 8 lb for trial, 16 lb for routine, and 30 lb for larger dogs or stocked freezers.

Real Meat for
Real Dawgs.

3 blends. 4 options. Zero food-aisle nonsense.

Raw Dawg Instinct Blend - Beef & Green Tripe

Raw Dawg Ancestral Blend - Pasture-Raised Turkey

Raw Dawg Wild Blend - Turkey & Salmon

Raw Dawg Variety Blend

The proof is in the bowl.